Two weeks ago, Let’s Group read an interesting article about Social media focused on small business by John Jantsch: Let’s talk: Social Media for Small Business. Since then, this article has been for us like our Bible to use technology to co-create, know, like, trust and share design content for our community.
In order to help small business, like us, in this amazing world, we have chosen what we think is the most important thing in the article to build the basis for a good communication to your community: the hierarchy of social media.
“1) Blogging: The foundation of the pyramid. Read blogs, comment on blogs, and then blog. This is 
the doorway to all other social marketing.
2) RSS: Aggregate and filter content around subjects and use RSS technology as a tool to help you repurpose, republish, and create content.
3) Social Search: This is often ignored in this discussion, but I think it’s become very important for small-business owners. You can participate and should stimulate and manage your reputation here.
4) Social Bookmarking: Tagging content to and participating in social bookmarking communities can be a great way to open up more channels to your business as well as generate extra search traffic. But it takes work.
5) Social Networks: Branching out to take advantage of the numbers of potential prospects that you might find in sites such as Facebook or MySpace will frustrate, at least as a business tool, if you don’t have many of the above needs met.
6) Micro: Platforms such as Twitter, Thwirl, Plurk, and FriendFeed have become a very important part of the social media mix as they allow for quick tracking, joining, and engagement. However, they still reside at the top of the pyramid because without content, such as that created on a blog, the engagement on Twitter may not go very deep.”
We hope you have found this article as interesting as we believed, if not, let us know why you are not agree with us.
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